Create positive image for products and
services from marine resources
Raise awareness on environmental functions / services provided by new uses of marine
resources and create markets for new products from marine resources
Suggested actions
- Carry out public awareness campaigns:
- Create information material (flyers, presentations, etc.) on potential of new and innovative sustainable marine resources;
- Identify and create success stories (local, regional, national);
- Undertake regional and national campaigns on value of ecosystem services and nutrient recycling for various stakeholder groups;
- Produce and disseminate regular SUBMARINER newsletters and/or magazines;
- Create cooperation with media to integrate them into public campaign;
- Conduct market surveys about potential of products from marine resources:
- Collect relevant data about new products from marine resources;
- Conduct studies on current market situation for products from marine resources at appropriate scale (from regional to international);
- Identify potential target organisations and associations/companies as customers of new applications;
- Conduct studies on the acceptance of genetically modified microorganisms for use in bioenergy, cosmetics, food;
- Carry out information campaigns, workshops and involve companies on:
- Possible new and local fish species (regional level);
- Development of new fish and chicken feed (from mussels);
- Organic fertilisers;
- Blue Biotechnology applications;
- Reed as ecological insulation material;
- Support establishment of a Baltic Sea Brand and Distribution Network (mid-term) for:
- Fish from BSR aquaculture;
- Mussel meal products and organic fertilisers;
- Cosmetics, health care and wellness products;
- Production of raw materials from Baltic Sea organisms such as agar from the algae Furcellaria.