Create positive image for products and
services from marine resources

Raise awareness on environmental functions / services provided by new uses of marine
resources and create markets for new products from marine resources

Suggested actions

• Carry out public awareness campaigns:
  • Create information material (flyers, presentations, etc.) on potential of new and innovative sustainable marine resources;
  • Identify and create success stories (local, regional, national);
  • Undertake regional and national campaigns on value of ecosystem services and nutrient recycling for various stakeholder groups;
  • Produce and disseminate regular SUBMARINER newsletters and/or magazines;
  • Create cooperation with media to integrate them into public campaign;
• Conduct market surveys about potential of products from marine resources:
  • Collect relevant data about new products from marine resources;
  • Conduct studies on current market situation for products from marine resources at appropriate scale (from regional to international);
  • Identify potential target organisations and associations/companies as customers of new applications;
  • Conduct studies on the acceptance of genetically modified microorganisms for use in bioenergy, cosmetics, food;
• Carry out information campaigns, workshops and involve companies on:
  • Possible new and local fish species (regional level);
  • Development of new fish and chicken feed (from mussels);
  • Organic fertilisers;
  • Blue Biotechnology applications;
  • Reed as ecological insulation material;
• Support establishment of a Baltic Sea Brand and Distribution Network (mid-term) for:
  • Fish from BSR aquaculture;
  • Mussel meal products and organic fertilisers;
  • Cosmetics, health care and wellness products;
  • Production of raw materials from Baltic Sea organisms such as agar from the algae Furcellaria.